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Certificate course in Digital Marketing

Certificate course in Digital Marketing
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Course details
Duration 10 hours
Lectures 29
Video 9 hours
Quizzes 1
Level Advanced

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 6.00 pm
Saturday 9:30 am - 6.00 pm
Sunday Closed
Certificate course in Digital Marketing
4.5
6 reviews
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www.iicea.in
  • Description
  • Curriculum
  • FAQ
  • Notice
  • Reviews

A digital marketing course at IICEA Computer Education involves considering the latest trends, tools, and strategies in the field. Here’s a potential outline with some unique content ideas:

  1. Introduction to Digital Marketing
    • Overview of digital marketing landscape
    • Evolution and importance of digital marketing
    • Understanding digital marketing channels
  2. Website Development and Optimization
    • Basics of website creation using platforms like WordPress
    • SEO fundamentals: keyword research, on-page optimization, link building
    • Website analytics: using tools like Google Analytics to track performance
  3. Content Marketing
    • Creating compelling content for different platforms (blog posts, videos, infographics)
    • Content distribution strategies
    • Content calendar planning and management
  4. Social Media Marketing
    • Platform-specific strategies for Facebook, Instagram, Twitter, LinkedIn, etc.
    • Social media advertising: targeting, ad formats, budgeting
    • Community management and engagement techniques
  5. Email Marketing
    • Building an email list and segmentation
    • Designing effective email campaigns
    • Automation and personalization in email marketing
  6. Search Engine Marketing (SEM) in Digital Marketing

    • Introduction to Google Ads and Bing Ads
    • Keyword research for PPC campaigns
    • Ad copywriting and A/B testing
  7. Influencer Marketing
    • Identifying and collaborating with influencers in your niche
    • Negotiating partnerships and measuring ROI
    • Avoiding common pitfalls in influencer marketing
  8. Analytics and Data-driven Marketing
    • Understanding key metrics and KPIs
    • Data analysis tools and techniques
    • Using data to optimize marketing campaigns
  9. Mobile Marketing
    • Mobile website optimization
    • SMS marketing best practices
    • Mobile app marketing strategies
  10. E-commerce Marketing
    • Setting up and optimizing an e-commerce website
    • Conversion rate optimization (CRO) strategies
    • Shopping ads and product listing optimization
  11. Digital Marketing Strategy and Planning
    • Developing a comprehensive digital marketing plan
    • Budget allocation and resource planning
    • Long-term growth strategies and adapting to market changes
  12. Emerging Trends in Digital Marketing
    • Voice search optimization
    • AI and machine learning in marketing
    • Augmented reality (AR) and virtual reality (VR) marketing opportunities

It is well known that web developer and digital marketer works together for making site batter and searching batter in search engine. so keep doing hard work and lets know more about SEO  and more tools.

Starting Course
FAQ 1
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Productivity Hacks to Get More Done in 2018

— 28 February 2017

  1. Facebook News Feed Eradicator (free chrome extension) Stay focused by removing your Facebook newsfeed and replacing it with an inspirational quote. Disable the tool anytime you want to see what friends are up to!
  2. Hide My Inbox (free chrome extension for Gmail) Stay focused by hiding your inbox. Click "show your inbox" at a scheduled time and batch processs everything one go.
  3. Habitica (free mobile + web app) Gamify your to do list. Treat your life like a game and earn gold goins for getting stuff done!


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